-
49ers’ Allie Dicken: ‘You have to find Gen Z where they’re at’
7:09
Dicken is director of brand and influencer marketing for the San Francisco 49ers. At this week’s SportTechie Horizon Summit, she said the biggest mistake many teams make is not reaching out to potential fans where they are.
-
Rams' creative plan: Surprise and delight
10:11
Chief Commercial Officer Jennifer Prince details the creative process for content, and all the ways that the team tries to strengthen ties with fans.
-
Al Guido is bullish: 'Never a better time' for sports
7:08
Guido: “Sports has never been at a better time, right? Consumption is through the roof."
-
Marchand Ourand Sports Media Ep. 41: Big Ten & UEFA Rights Deals and Matthew Berry’s Destination
37:33
Sports media’s two biggest rights deals that are available at the moment – one for the Big Ten and the other for the UEFA Champions League – are the first two topics on this week’s podcast. Also, a look at Matthew Berry’s decision to leave ESPN.
-
WNBA wants to ‘make it easier to be a fan’
5:41
The WNBA is working hard to make it easier to be a fan after the challenges of the last two years, said Richard Barbier, head of strategy for the league, at this week’s Sporttechie Horizon Summit in Santa Clara, Calif.
-
Rakuten’s Amit Patel sees link between shopping and sports
5:26
When Rakuten made a last-minute push that won the jersey patch sponsorship of the Golden State Warriors, it happened in large part because Amit Patel, CEO of Rakuten Americas, saw the similarities in sports and, yes, shopping.
-
SBJ I Factor: GMR's Todd Fischer
31:29
SBJ I Factor presented by Allied Sports features an interview with GMR Executive Vice President Todd Fischer. Fischer has a keen sense of the brand side of the industry, and how brands can leverage sports.
-
Brand innovation lessons from Meta, Candy Digital and WWE
56:58
Brand leaders from Meta, Candy Digital and WWE talk about strategies for reaching new fans using creativity, courage and new technologies. Full session from the 2022 SBJ Brand Innovation Summit in Chicago.
-
Marchand and Ourand Sports Media, Ep. 40: Big Ten, Apple and more
44:57
Andrew Marchand and John Ourand give their insights on what is happening behind the scenes as the billions of dollars in TV money has changed the landscape of college football with USC and UCLA moving to the Big Ten.
-
Will Warner Bros. Discovery make a play for sports rights?
1:24
John Ourand: When David Zaslav was running Discovery before the merger, I would always ask him about getting into the US sports market. And he just said, "It's so mature. You can't find any deals ... nobody can make money off of it."
-
Who's Up, Who's Down: Swarbrick, Shanks, Pitaro, Manfred
7:20
Ourand: 'Whatever happens, it's going to work in Notre Dame's favor.'
- Next Page
