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For NASCAR, gaming is an on-ramp to commerce

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Finding a high-quality, organic way to build a gaming fanbase is the key to turning community in commerce, said Nick Rend, NASCAR's managing director for gaming and esports.

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Finding a high-quality, organic way to build a gaming fanbase is the key to turning community in commerce, said Nick Rend, NASCAR's managing director for gaming and esports.

For NASCAR, gaming is an on-ramp to commerce

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For NASCAR, gaming is an on-ramp to commerce

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