The quality of the experience is key to sports participation for both kids and parents

12:18

Sports participation came back strong in 2022, but lessons learned from the pandemic show that the key to continued growth is making sure that parents and kids have great experiences, said Tom Cove, CEO of the Sports & Fitness Industry Association.

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The quality of the experience is key to sports participation for both kids and parents

Sports participation came back strong in 2022, but lessons learned from the pandemic show that the key to continued growth is making sure that parents and kids have great experiences, said Tom Cove, CEO of the Sports & Fitness Industry Association.

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