Athletes Unlimited looks to expand its AUX format

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Following the success of its two-week AUX softball competition, Athletes Unlimited CEO Jon Patricof said the company is looking to expand use of the shorter format and extending it to other sports.

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Athletes Unlimited looks to expand its AUX format

Following the success of its two-week AUX softball competition, Athletes Unlimited CEO Jon Patricof said the company is looking to expand use of the shorter format and extending it to other sports.

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