49ers’ Allie Dicken: ‘You have to find Gen Z where they’re at’
7:09
Dicken is director of brand and influencer marketing for the San Francisco 49ers. At this week’s SportTechie Horizon Summit, she said the biggest mistake many teams make is not reaching out to potential fans where they are.
Dicken is director of brand and influencer marketing for the San Francisco 49ers. At this week’s SportTechie Horizon Summit, she said the biggest mistake many teams make is not reaching out to potential fans where they are.
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SBJ I Factor: Alex Martins of the Orlando Magic
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SBJ I Factor presented by Allied Sports features an interview with Orlando Magic CEO Alex Martins. Martins is a long-time sports executive who first started with the Magic in 1989. He has been CEO since 2011.
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ESPN's Jimmy Pitaro on Bob Iger's return to Disney
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