UNC AD Bubba Cunningham on football, women's sports and NIL
12:48
Even for a basketball powerhouse like UNC, football is the economic driver for the athletic program. Tar Heels athletic director Bubba Cunningham chats about revenue sharing and the key role of women's sports.
Even for a basketball powerhouse like UNC, football is the economic driver for the athletic program. Tar Heels athletic director Bubba Cunningham chats about revenue sharing and the key role of women's sports.
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