UNC AD Bubba Cunningham on football, women's sports and NIL
12:48
Even for a basketball powerhouse like UNC, football is the economic driver for the athletic program. Tar Heels athletic director Bubba Cunningham chats about revenue sharing and the key role of women's sports.
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UNC AD Bubba Cunningham on football, women's sports and NIL
Even for a basketball powerhouse like UNC, football is the economic driver for the athletic program. Tar Heels athletic director Bubba Cunningham chats about revenue sharing and the key role of women's sports.
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